Climb for Kids 2020 has launched!
We met on Friday to meet people interested in coming with us to Mt. Kilimanjaro. This is part of the process we need to go through to attract a group of people to make the commitment to train, fundraise then climb the highest free-standing mountain in the world.
We have such great support from Tony Perdomo of Exodus Travels and Monique Perras of Club Aventure here in Ottawa. It was a great presentation and we had lots of people out, many of them new to us. This is the key thing for us right now. If we want to really launch the Climb for Kids project into the future, we need to expand our base and attract people who are outside our own social networks.
So, now again we wait to see if the great people we met for the first time will sign on for the big adventure.
We are still waiting to raise the profile of this project beyond the scope of our social media posts. We can’t make it on local radio, no matter what we do. Planning a big fundraising trip to the roof of Africa just doesn’t make it. Even if it did, would it really make any difference? I don’t know, I think the personal contacts really make all the difference.
So we continue to try different things all the time. In two weeks, Heather and I will be heading off to a big gala to promote the trip. We are thinking of dressing up as climbers – trekking poles and gators included just to attract the attention of the crowd.
You never know who is out there looking for a new adventure, looking to help out in unique ways.
One thing I have been doing is putting out an Instagram post every few days. I am using the Flickr photos we took in 2017, the first time I climbed Kilimanjaro. I am not sure these are a good promotion, but it is fun to put these photos out there.
Soon we will have Tony’s presentation out there for people who couldn’t make it to the launch. I may also make another video short – really short – to add to the material we have out there.
The creation of new videos and a new ESRI Story Map are really creative ventures and there is something new to try almost every day. This is such a great story to tell and there are soo many ways to do this.
Then you get the phone call or email from someone who wants to join up. We are now in that zone where the new people who join up will come outside the groups we have already travelled with.
The big question here is, what will be the social media post, photo, email or video that brings in that new person? What word of mouth message will introduce us to someone else?
So, we will keep posting and sharing and spreading the word. We will make it to a bigger group – hopefully 20 climbers!
Maybe this will be you??