The Importance of Being Civil to Others Part II

Last week my post The Importance of Being Civil to Others was featured on Voice.ed Radio.  A great discussion and thanks to Doug Peterson and Steven Hurley for featuring this post. I think, and they agreed, the discussion needs to go further. In the original post, I mentioned specific situations where we are no longer as civil as we should be, especially in the field of education. I wasn’t writing as much about civility in general society where I agree with Steven, society in Canada is very civil and I appreciate my daily dealings with people.

People can be very civil when you do not upset the status quo when you do civility becomes strained.

I have to admit I like to push the envelope and write about controversial topics like Catholic Education in Ontario and the inability of school boards to bring about significant change. These are topics that need to be written about. At no time do I ever focus on individuals or write in any way that can be seen as disrespectful.

These are topics that seem to bring the knives out.

Several times, mainly on Facebook, I have been called naive and simplistic and people have expressed ‘surprise’ about my posts, especially regarding Catholic Education in Ontario. On Twitter, I have actually been blocked by a member of the senior administration from my former Catholic board.

The blocking might not mean that much, but to me, it is a sign of incivility. Usually, I block the Twitter accounts of trolls and those who do not follow the rules set out by Twitter for inappropriate content.

I never block people who I disagree with, I usually try to engage in positive conversation and if this is not possible, I simply unfollow them. Blocking someone you don’t agree with is cowardly behaviour and I would say lacks civility.

On Facebook, when the conversations threaten to get out of control I simply delete the entire conversation. Sadly, this seems to be the only way to stop people who quickly lose the ability to be polite on-line. The worst offenders tend to be Catholic educators, which I find troubling.

I hope this clarifies my position. Again, thank goodness for my very supportive on-line PLN – all are wonderful and always civil!

The Principal’s Role in Digital Transformation- Four Tools You Should Be Using – Blog post # 5

 

 

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This is a position I have been in before.  A large part of my role as an administrator has been to encourage the development of new teaching techniques based on digital technology and at the same time, work hard at making the learning at school more visible through the use of social media.

The move to digital transformation however does not last.  Generally, the tools that we use especially to communicate with parents are not always picked up by the next person to fill the role of school administrator.

There is a systemic problem here.  Administrators are not trained in the use of technology or social media.  Many are still hesitant to use Facebook or Twitter and fewer still blog to or text their parent communities.

Part of the problem is that many administrators did not teach at a time where the use of digital media was becoming more prevalent in the classroom.  There is also very little time spent on forming administrators as digital leaders in their schools. Many administrators are still deeply suspicious of social media.

To me, there are several basic tools that all administrators need to be using.  All of these tools have been around for years and do not require a huge amount of technical expertise to use.

Facebook: Many administrators seem to have grown up at a time where Facebook simply was not trusted by educators.  What they don’t realize is that most of our parents grew up with Facebook and still use it as a way to communicate with friends and family.  Facebook is easily the best tool to let parents into the school to see what is going on every day.  Administrators need to use Facebook to open up their schools to their parents – they deserve to know what is going on.

3-st-anthony-school-clipular

Twitter: Twitter needs to be used as a way to quickly communicate with parents and administrators should also be using it daily to keep up with the most recent trends in education.  We have a responsibility to stay well-informed and that means developing a good list of people in the education field that are then followed on a regular basis.

Remind:  downloadThis may seem like overkill, but parents choose their own way to communicate with their school.  You need to use a variety of tools so that parents can choose how they want to hear from you.  You don’t need to use Remind, but you need some form of text communication with parents.  Remind is very easy to set up and parents are the ones who decide if they want to receive your text messages.  Remind is now set up to allow parents to respond to your texts – all in a way that preserves the privacy of the user.

Blogging – you need to blog!  The day of the tired out monthly newsletter is gone, thank goodness!  Having said that, this does not release the administrator from communicating with parents on a regular basis on what is happening and what is coming up at school.  At my last school we used Edublogs to send a weekly post to parents on what was planned for the upcoming week.  All the teachers contributed to the blog with a rundown of their plans for their class.  The blog was the very best tool we had.  Parents and teachers read it every week to keep up to date with all academic, sports and social news coming from the school.  It was an invaluable tool and one that really should be used by all administrators.

A portion of the school blog - produced every week. You can find the whole blog here http://stanthonyconnects.edublogs.org/
A portion of the school blog – produced every week. You can find the whole blog here http://stanthonyconnects.edublogs.org/

There are many other tools that can be used to engage your parent community and new ones are being created every day.  My main point is that this is part of the administrator’s job in 2017.  I don’t know how we can ask our teachers and our students to become adept at using digital technology when our own principals lage so far behind.

There is hope.  If you are an administrator –  challenge yourself – start learning today!

Making Learning Visible – Connect with parents using social media

These are the notes from a recent webinar that I did.  I wanted to make sure people were able to get the links we discussed during the session.  My first webinar – a very interesting experience!

We started with a prezi that I have used and modified for a few years.  It covers a whole host of communication tools, but every time I ask people what they are most interested in it turns out to be blogging.  Today seemed to be the same.

The importance of blogging with your parent community

I use a variety of blogs for a variety of purposes:

The SAN Script – daily to keep in touch with staff and put out information of interest. http://stanthonycatholic.edublogs.org/

St. Anthony Connects: A weekly blog to the parent community http://stanthonyconnects.edublogs.org/

Both these blogs are Edublogs – http://edublogs.org/ easily my favorite type of blog. It is a WordPress blog with an incredible help desk. I pay around $7.00 a month for each blog and it is money well spent. The assistance from their technical staff is excellent and that is the most important factor for me. There are also lots of great extra features like more templates, special fonts, print friendly button, contact us box and many additional features. When you get a pro subscription you also have at least 50 other blogs you can set up.

Teach Talk – https://paulmcguire1.wordpress.com/ and Principal Musings http://principalmusingsoneducation.blogspot.ca/ that I use to write about various topics in education.

This is from Blogger a great blogging tool to start with

The main importance of blogging is keeping in contact with your community. Better than a monthly newsletter you can put it out as often as you want. Parents can subscribe to the blog or you can send out the link.  With our community, the blog can be translated into several different languages, a really valuable asset in a community with a high immigrant base.

The community blog does things that a monthly newsletter simply cannot do including

  • Schedule for the week
  • Photographs – from the past week
  • Teacher notes – for the upcoming week – a really important feature!!
  • Teacher links to newsletters and blogs
  • Translatable into many other languages
  • You can embed videos for personal messages using apps like Touchcast

Here is a recent Touchcast I put out on the blog as well as our facebook and Twitter Page – just another way to get your message out there!

Social media apps -Twitter,Facebook,Flickr, Instagram

 

Twitter:  https://twitter.com/StAnthonyOCSB

We have 265 followers following 402 – the Twitter Page is one great tool that we use daily to post photos and updates on what is going on at our school.  We also link our Google Calendar up to Twitter so events get posted twice.

 

Facebook: We have over 100 likes on our Facebook Page and it is a great way to make the school experience more real for parents.  We post videos, pictures announcements and interesting information for parents on the page.  The most important thing to remember for Twitter and Facebook – post interesting material often.  Focusing on the students is one of the best ways to engage your parents.

https://www.facebook.com/St.AnthonySchoolOttawa

Facebook also will give you some really useful statistics on your audience reach.  We reach as many as 120 people with some of our posts!

 

 

Instagram – slide 7  

https://instagram.com/stanthonyocsb/

This is a great way to get the perfect moment to the parents.  Parents can sign up to follow Instagram and the photos will show up right in their inbox.  The photos are also posted directly to Twitter.

  

Challenges of connecting to hard-to-reach parent communities

How do we engage? By making students the center of the story.  We make short videos of sporting events and post them to Twitter and Facebook.  The kids love them so my hope is the students will lead their parents to our sites.  Here is a short one made using iMovie.

Finally, in the dying minutes of the webinar we started to address hard to reach communities.  We had the opportunity to hear Joe Mazza @Joe_Massa a few times this week.  He brought up all sorts of good ideas on how we can engage communities.  I have included a Storify here that encompasses some of the main points in his presentation.

Storify of Tweets: https://storify.com/mcguirp/ocsb-forum-with-joe-mazza

We finished on a great question – how to you ensure the safety of the student?

We address this by obtaining informed consent from the parent. We are careful never to publish the names of students and we do our best not to take pictures of students where parents are uncomfortable with social media.

Here is a sample of a letter we have used – we would love to see other examples of letters schools use.

Technology SAMR Model for Administrators – Part 2: Community Interaction The Edutopia Series

 

I am continuing to comment on this really interesting series by Josh Work on Edutopia.  The posts read like a social media 101 for administrators!  We all should be able to measure our progress in social media using the SAMR model.  Josh is looking at specific areas that we have responsibility for and he relates each area to the SAMR model.

How do you measure up in key areas like staff presentations, community interaction, file management, classroom evaluations and staff input (Technology SAMR Model for Administrators).

The second post focuses on community interaction which to me is a key responsibility for all administrators.

It is no longer acceptable to accept the notion that parents will just naturally show up at your school.  Parents are much more discerning now, they check out your web page, your Facebook Page (do you have one?) and any other social media tools you are using.  It may a while, but your school will establish an online presence that will attract parents to your school.  I really believe that this is a key factor now that parents consider when choosing a school.

I have read lots of posts from administrators who work hard to make the learning visible to all parents in the community.  My model is Eric Sheninger, the author of Digital Leadership: Changing Paradigms for Changing Times.  There is so much to recommend in this book – I think all administrators need to read this book if they want to stay relevant in a time of rapid change.  One thing I have learned from Sheninger and other authors is that we need to make learning visible to our parent community.  We need to use Twitter, Facebook, Instagram, Flickr and any other tool that allows parents to see what is happening daily in the school.

Using these tools has an interesting impact on students, teachers and parents.  Everyone talks about the learning that goes on in the school.  Parents in our community really like Remind 101 and Facebook, the kids love Instagram.  Our role as administrators is to publish using a variety of tools so that our community can access more information on what is happening every day.

I like how Josh Work has applied the SAMR model to community outreach.  I really think we all need to be way past the substitution stage at this point.  Writing a conventional newsletter then e-mailing it out is simply not good enough.  In Canada, with the Federal CASL legislation, it is now actually illegal to send out unsolicited e-mails.

I love his idea about using QR Codes and especially Aurasma to highlight student work.  These are two communication tools that I will have to try in September!

My September plan at my new school will also include setting up a new Edublog for the parent community along with another for staff.  I will continue to use Facebook and Twitter along with a brand new Google Site as our school web site – thanks to our school board – AMAZING!  I will also continue to use Flickr to store all our school photos and of course Instagram to send daily photos to the school community.  I will not produce a monthly newsletter – this is simply not worth the time when there are so many just in time communication tools available.

As an administrator, what communication tools will you be using this year?  Where would you put yourself on the SAMR model?  Where do you want to be by the end of the year?

Looking forward to Part III.