I have learned that to raise money for any project or cause, you need to have an idea that really captures people’s imagination. It is a very competitive market out there and your idea really needs to stand out if you are going to attract funding.
You also need a great cause that people can get behind. In the past, I have looked for projects and organizations that had the potential to change the lives of children so they could live a rich and rewarding life. This seems like a big goal, but there are all sorts of organizations out there that are bringing about real social change by enriching the lives of children and their families.
Last year, I raised money for Rec Link, a great community organization that focuses on providing recreational opportunities for low-income families in Ottawa. The fundraising worked very well because it was attached to a great idea, climbing Mt. Kilimanjaro, the highest free-standing mountain in the world.
This year I would like to develop the idea further by planning a trekking expedition that raises money for another Ottawa organization, Christie Lake Kids and a similar organization from the country we will be climbing in.
It would be wonderful to find a way to have participants from both camps as part of the expedition. Not only could we be raising money to send kids to camp, but we could also raise awareness on the good work these organizations are doing.
The inclusion of an organization from the host country is really important to me – awareness raising needs to include a focus on the country we would be travelling to.
So, this is the concept. I would love to hear any ideas that you may have on ways to move this forward. It is exciting to plan something new and even better to hear how a concept can be improved over time.