Customer Service Matters – Even in Education

Over the past few days we have been in the market for a new car – always a joy in the middle of the summer!

We actually enjoyed the first part of the experience. We met a great salesperson who talked to us, found out who we were, listened to our concerns and then took us for a really fun test drive.

Everything was going beautifully and for a moment I thought this might not be a terrible experience. We agreed on a price, I had my card out ready to pay the deposit then things went south. Our salesperson called over his manager to confirm the deal. He took one look at the paperwork and quickly bumped up the price by an additional $10.00 a month.

We were stunned – not so much by the added price, but by the way the manager totally disregarded his salesman and decided on his own that he could squeeze another $10.00 a month out of us.

Of course, we left. But the money was not the issue. It was the total disregard the manager showed to his potential customers and his staff. They tried to get us back in later in the day, but the total lack of customer service and common decency was enough for us.

On to the next dealer. In this case, I had been in correspondence with the saleswomen for two days. We had texted about price, model all of that sort of stuff. We went in to meet with her to start coming up with a final price. She then excused herself and the manager returned. He took her seat – she wasn’t even allowed to sit down – and quoted us a price that was way beyond what we had discussed with our salesperson.

Again we left, the woman looked apologetic about the total brush off we had received from her boss.

So, dealerships 2, family 0.

But was that really the case? We had spent the better part of the day talking in good faith with dealerships and had encountered people who didn’t have a clue how to treat employees or customers.

It made me think that actually, maybe things are not so bad in education. I have seen so many teachers become administrators and turn into multi-headed monsters, showing little regard for their staff and the parents they serve. I assumed in the business world things would be better, but I don’t think that is the case.

It seems to me that our modern society has lost a certain amount of civility. How you treat the people you work with and your clientele doesn’t seem to count for much these days. I know of instances where the principal had no problem disregarding the interests of their parents because they were certain they knew the best way to get things done. Such leaders pass this arrogance on to their staff creating a toxic atmosphere in the school.

This should never happen and these leaders need to be called to account if they don’t know how to manage people.

In the case of the dealerships, I had calls apologizing for the poor behaviour of their managers. In each case, they wished us well and there were no hard feelings. What would happen in education if we treated our parents with this level of care and respect when a manager missteps?

Customer service is everything. I have written about this before, and there are excellent examples of organizations with great customer service out there and they need to be celebrated. For years, I have worked and volunteered for Discovery Education mainly because they never miss an opportunity to thank those who work with them. It almost seems a little countercultural, but they always act with grace and do their utmost to make sure their clients are receiving the service they deserve. We need more Discovery Education these days.

By the way, we did find a car – excellent customer service!

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